Fresh Get Set Painting Kit for Women (Brazil)

Although women make more than half the purchase decisions in DIY warehouse chains (and more in the paint department), painting tools are typically branded very generically. Source: Goldforest

Pree Painting Prep Tools (USA)

The name Pree positions this line of painting prep items at the “before” side of the painting experience. Source: Goldforest

The Weekender Painting Supplies (USA)

The assortment of products in this set was conceived as an all-in-one solution for the DIY painter looking to efficiently complete a project in a limited period of time. Source: Goldforest

Coco Fiesta Coconut Cream (Dominican Republic)

The production system for this new market entrant allowed it to legitimately claim improved freshness (from the coconut to the can in an hour). Source: Goldforest

Salvaggio's Olive Oil (USA)

Nino Salvaggio International Marketplace wanted to create a premium private label brand that matched the upscale feel of its gourmet fresh market stores. Source: Goldforest

Tâke Storage Device (China)

A combination of hardware and software, the Tâke needed a category all its own. Source: Goldforest

Salvaggio's Bread (USA)

Nino Salvaggio International Marketplace wanted to create a premium private label brand that matched the upscale feel of its gourmet fresh market stores. Source: Goldforest

Eclipse Candles (China)

In the booming candle category, there was an underserved upscale niche for well-designed, 100% beeswax candles. Source: Goldforest

Salvaggio's Pasta Sauce (USA)

Nino Salvaggio International Marketplace wanted to create a premium private label brand that matched the upscale feel of its gourmet fresh market stores. Source: Goldforest

:dash Private Label Cosmetics (USA)

This private label brand is distributed exclusively through the :10 Minute Manicure chain of company-owned and franchised stores. Source: Goldforest

Mess Master Pet Cleaner (USA)

Mess Master is a line of Pet cleaning and deodorizing products designed to connect with pet lovers through both whimsy and practicality. Source: Goldforest

Sunbeam Family Cookware (China)

Sunbeam is an iconic American brand that appeals to busy moms on the basis of utility and value for the dollar. Source: Goldforest

Sunbeam Aspirations Cultery (USA)

Sunbeam is an iconic American brand that appeals to busy moms on the basis of utility and value for the dollar. Source: Goldforest

Sunbeam Protégé Cookware (USA)

Sunbeam is an iconic American brand that appeals to busy moms on the basis of utility and value for the dollar. Source: Goldforest

TileAid Cleaner (USA)

While TileAid was selling successfully in the DIY warehouse channel, the brand was hindered by a simplistic and dated package design, both structural and graphic. Source: Goldforest

Nino Salvaggio Salad (USA)

This chain of gourmet fresh markets in Michigan needed to contemporize the traditional store brand it had used in its produce department for twenty-five years. Source: Goldforest

Sunbeam Eats! Dinnerware (USA)

Intended for college students and first time homemakers, Eats! provides an all-in-one-box solution at a very low price point. Source: Goldforest

Rustaid Rust Remover (USA)

Legacy packaging for this successful regional brand was plain and not very useful to those unfamiliar with the brand. Source: Goldforest

B2C Cookware (USA)

Targeting the coveted back-to-college market, Source: Goldforest

Oster My Home My Way Cookware (USA)

The Oster brand is known for its bond with women who love entertaining at home, as well as hosting extended family. Source: Goldforest

Oster Cascade (USA)

The Oster brand is known for its bond with women who love entertaining at home, as well as hosting extended family. Source: Goldforest

Oneida Immaculate Cookware (USA)

Extending the venerable Oneida brand from flatware into cookware, we created a sytem that relies heavily on the existing logotype for continuity, adding a background pattern of cooking pots to signal the category jump. Source: Goldforest

Vitrex Gourmet Cookware (Spain)

This upscale line of Spanish made porcelain-on-steel cookware is branded on the basis of Picassoesque line illustrations, suggesting art and good taste to the targeted upscale consumer. Source: Goldforest

MIX Ceramic Bowls (USA)

Mix & Store, under the Best Home™ brand, is a line of cooking and food prep bowl sets. Source: Goldforest

Nino Salvaggio Juice (USA)

This chain of gourmet fresh markets in Michigan needed to contemporize the traditional store brand it had used in its produce department for twenty-five years. Source: Goldforest

Bocca Dolce Chocolate (USA)

A particular line of unbranded candies had always sold well at the client’s retail locations. Source: Goldforest

Nino Salvaggio Salad Dressing (USA)

This chain of gourmet fresh markets in Michigan needed to contemporize the traditional store brand it had used in its produce department for twenty-five years. Source: Goldforest

Salvaggio's Coffee (USA)

Nino Salvaggio International Marketplace wanted to create a premium private label brand that matched the upscale feel of its gourmet fresh market stores. Source: Goldforest

Blue Otter Water (Canada)

Blue Otter is a private brand for an upscale Michigan supermarket chain. Source: Goldforest

420 Soft Brew (France)

420 is brewed like a beer, flavored like a soft drink and contains no alcohol. Source: Goldforest