Coleman chicken multipack (USA)

Multipacks eliminate bagging chicken pieces individually

Chapin garden spray (USA)

For consumers, the foam polypropylene handle makes carrying the containers easier.

Fire Water cinnamon schnapps (USA)

A full-body shrink label provides the canvas for White Rock Distilleries to convey the “hot” in its Fire Water cinnamon schnapps.

Hill Station Ice Cream (USA)

Photography of handmade signs points travelers to nearby hill stations. Signposts emphasize grown-up adventure while tropical sky backdrops hint that unusual ice cream ingredients from the tropics await inside the tub.

Fast Franks hot dog (USA)

The tray's laminated quilts, or pockets, expand when exposed to microwave energy and provide closer contact with the food in the tray while heating it.

Inglenook wine (USA)

The new look is more in line with consumers' expectations for the brand, which went from trendy and contemporary to a classic and traditional appeal that implies heritage, trust, and dependability.

Oxi Clean “Toss-n-Go” detergent (USA)

A solid ball of detergent, Oxi Clean “Toss-n-Go” is no ordinary laundry product. Its packaging, a thermoformed clamshell inside a conical paperboard sleeve, is equally innovative.

Catdaddy moonshine (USA)

The amber glass on the 750-mL bottle’s domed neck flows downward into a ridge to emulate a moonshine jug.

Nine Vines Rose wine (USA)

The bottles feature a long body, deep punt in the bottom of the bottle and flint-hued glass to highlight the wine's quality and vibrant pink color.

GE lightbulb (USA)

The new packaging and branding program takes the guesswork out of selecting GE's bulbs.

Frangelico liqueur (USA)

The pack displays warm, rich, deep tone-on-tone red, brown, and orange hues to capture the fun-loving, sophisticated consumer who appreciates and enjoys simple indulgence.

Emmi Schweiz AG ice cream (USA)

The shiny, metallic-looking sleeves are printed in gravure with bold graphics for added "pop."

Seagram’s Coolers (USA)

discarded the brand’s iconic appearance and restaged the brand as Seagram’s Cooler Escapes, with more contemporary graphics

Hershey's Banzai energy ice cream (USA)

Banzai Energy Ice is packaged in a 4-oz solid bleached sulfate squeeze tube form Solo Cup Co. The tube is a departure from the market leaders' energy drinks in 8.5-oz aluminum cans.

Pioneer Snacks sausage (USA)

Individual snack sticks rest unwrapped in a plastic jar with clear labels bearing bold color accents. The package imagery tells consumers the product is “hot.”

Pepperidge Farms Whims cookies (USA)

The container may be displayed either on its overcap or upside-down on its base. Graphics are printed in different directions on both primary canister panels to accommodate either type of display.

Glidden paint container (USA)

The container permits do-it-yourselfers to mix, paint, and store paint in a single container.

Starbucks Coffee Liqueur (USA)

This brown glass bottle combines shapes and flavors to take brands beyond their former borders. With its broad shoulders, the tapered bottle resembles a cocktail shaker.

Chicken of the Sea tuna cup (USA)

consumers perceive cups as even more convenient and on-the-go than pouches, thus opening up a whole new usage occasion for tuna and salmon as eat-it-anywhere snacks.

Fruit Chillers sorbet (USA)

The packaging provides eight months of nonrefrigerated shelf life and also withstands the rigors of the freezer, where the product is frozen before being served.

Lily Sweet perfume (USA)

The packaging combines two circular shapes plus a delicate pastel shade of the perfume itself.

Black & Decker power tool (USA)

A growing challenge facing packagers today is creating a “billboard” on measured-purchase products that are displayed outside of the package.

Daesang luncheon meat (South Korea)

For the closure—the peelable end piece—aluminum is bonded to a polypropylene sub-layer that is specifically designed to withstand the heat processing of the product.

Sherwin-Williams paint (USA)

Sherwin-Williams Co. revolutionized packaging in a category with its user-friendly Dutch Boy "Twist & Pour" plastic, hand-held paint container.

Bosch fastening driver (USA)

Bosch maximized its small piece of shelf space by creating what Wilkinson describes as “on-tool P-O-P” (point-of-purchase).

Energizer batteries (USA)

pink batteries that hit Target shelves in October to coincide with National Breast Cancer Awareness Month.

Jose Cuervo tequila (USA)

The medallion is prominent on the gold-colored label bearing a black background for added depth.

Eastman Chemical cosmetics (USA)

A thick-walled resin that resembles glass is a trend toward materials that offer the upscale look of glass, without the cost.

Sherwin-Williams paint (USA)

With a built-in roller tray and an easy-open lid, the container eliminates the step of pouring paint into a tray prior to painting.

WD-40 (USA)

A revamped 12-oz steel can with a permanently attached, built-in straw tube.

Oscar Mayer Deli Creations sandwiches (USA)

These sandwich components are grouped on the tray and placed in a sold unbleached sulfate paperboard carton that is litho-printed in seven colors and an overcoating for extra gloss to improve visibility in the store refrigerator case.

SuperCube ICI paints (USA)

Features an incorporated grid which serves as a built-in roller tray, allowing users to paint directly from the container with no waste or mess.

Texas Instruments calculator (USA)

Packaging acts as the cornerstone of a strategy to communicate product differences to customers and help them select the best product for their individual needs.

Long Tail Libations, Inc. Jekyll & Hyde liquor (USA)

The glass highlights and accentuates the product. When the bottles are together, you’ve got one whole with a billboard effect from the label.

Escada Magnetism fragrance (USA)

Escada fragrance packaging maximizes its visual appeal with the right combination of paperboard, color, and the use of a sophisticated diffraction effect film.

Jays chips (USA)

Jays: New ownership, new look

La Benedicta cider liqueur (USA)

Not only does our aluminum bottle present a great on-premise package for beachside parties, it also contains 'black light' graphics that glow under the ultraviolet lights used in many popular bars

Pringles Potato Chips (USA)

Brand identity and packaging create premium Select line while also tying into the parent brand's equity.