Cover Girl’s Outlast makeup (USA)

A durable, double-hinge, dual-dispensing closure is the functional and aesthetic star of the obelisk-shaped container

Boru Vodka (USA)

Castle Brands is reintroducing the brand in a crystal clear bottle and design, from Claessens International, that retains the brand's black-and-silver palette while adding a more contemporary look.

Pola beauty cream (Japan)

The bottle is ideally weighted and pleasant and easy to hold. The surface relief depicts the image of a 1/f fluctuation wave pattern

Kimberly-Clark Huggies baby wash (USA)

"grippable" bottle with a large lid that mom can manipulate in one hand while holding the baby with the other hand at bath time.

Ecstasy Spirit (USA)

What had started as a red product in a shrink-sleeved clear glass bottle switched into a clear product in a decorated red-frosted glass bottle after the product changed from reddish to a clear formulation.

Round packaging (Germany)

The delivery form is flat and can be easily erected and formed into a round packaging, which can be opened in 2 halves

Method body wash (USA)

This distinctive tear-shaped PET bottle brought challenges to designer and manufacturer alike, yet it was on the shelf in no time.

Shiseido Aupres makeup (USA)

Store shelves offer plenty of opportunity to “break through the noise with quiet” by working toward package designs that are subtle yet sophisticated.

Dial body wash (USA)

Sales growth will come to personal-care brands that not only offer a quality product but innovate through package design, the report says. Dial Corp. offers a recent example of a marketer doing just that by marketing body wash in gender-specific packaging

Leisure Time spa products (USA)

The blow-molded bottles are screen-printed using a custom metallic, pearlescent, platinum ink. When exposed to light, the bottle texture resembles bubbles and reinforces the brand’s cleanliness attribute

Haal Verpakkingen soap (Holland)

The clarity of the PET provides a view of the dispenser pump while also adding depth to the graphic design on the container.

Method Oomp cleaners (USA)

The bottle shape’s visual appeal makes it a decorative piece on a counter—keeping branding in front of the consumer—and its “deeply dented” front- and back-label panels provide easier gripping.

Ultra Palmolive Dishsoap (USA)

A specially designed base cap and nozzle combine to direct water away from the dispenser ’ s contents. Both microbial build-up and “ watering ” of the product are reduced.

CVS Whitening gel (USA)

CVS uses paperboard packaging extensively. Clark is redesigning packaging for CVS’ entire stable of private-label products, and he likes paperboard packaging’s ease of legibility and stocking benefits in many categories.

Linhardt Nirwana tube (Germany)

When the consumer activates the dispensing unit, a special valve creates a vacuum. This allows a defined amount of filling to be expelled.

Right Guard deodorant (USA)

refresh the brand's "True Blue" essence and more effectively target both core brand users and the new Xtreme consumer.

Hair Concepts’ Curly Sexy hair product (USA)

The curvaceous design of the aluminum bottle, created and printed by CCL Container, fits easily in the hand.

Officina Ltd.'s Urban Therapy oils (Canada)

Sizes for the eight PET containers range from a 1-oz clear PET Boston round to a 12-oz PET jar. Polyester labels are screen-printed in two colors.

Giorgi shampoo (Spain)

An unusual closure design works as a “tag team” with the bottle shape to convey the essence of a rocket ship.

Herbal Essences citrus lift haircare (USA)

With its two-tone vignettes and expressive nomenclature, the packaging and merchandising engaged shoppers and captured their fun, style-loving personality.

Kimble hair products (USA)

"Soft-touch" HDPE bottles work in harmony with natural dispensing closures and sprayers, Hi-Gloss natural PP jars with closures, and a natural HDPE "push-up" wax stick.

Skin Medica skincare (USA)

Enough commonality in package size and function requirements was found to significantly minimize the number of package components, enabling SkinMedica to develop custom packaging for its skin-care products within budget.

Nedalco Disinfecting handcare (The Netherlands)

The disinfecting handcare of Nedalco is packed in a clear, plastic bottle with transparent self-adhesive labels. The bottles have a dispenser on top. The labels are first printed with a white cover and after with a PMS colour.

Procter & Gamble Olay skincare (China)

communicates sophistication and elegance with visual cues that embrace Chinese women’s preference for simplicity in design and color.

Envi nail enamel dryer (USA)

The two-piece cans from DS Containers, have no welded side seams, an advantage over conventional three-piece cans. The Envi can's design and a PET polymer coating inside and outside the can prevent rust.

Foxy tanning ointment (USA)

The label is decorated with a fabric-style PlushPrint material that emphasizes the effect of using the tanning product inside the package.

Procter & Gamble Prestige Hugo Boss skincare (USA)

The cool, metallic, gray-blue package colors give the brand a fresh and clean look while the solid, brushed steel exudes masculinity

Unilever Lux shampoo (China)

The closure's challenging asymmetric design required a tapered lid with an oval-shaped contour.

John Frieda Luminous color glaze (USA)

Enticing printed images and the gloss of the sleeves combine to convey the perception of a premium product.

Amenity men's products (USA)

It works quickly, minimizes product waste, extends product shelf life, holds up well during travel, and looks masculine.

Clean & Clear Morning Burst facewash (USA)

The clear packaging extols the product experience by emphasizing a bright, cheery orange color and bursting beads.

Unilever Suave haircare (USA)

Suave’s redesign shows that cost savings don’t have to compromise consumer wants.

Biore face cleanser (Japan)

This pump makes a whipped and bouncy lather which cannot be achieved by using hands.

Herbal Essences hair products (USA)

The bottles’ unusual shape and the fusion of product and bottle color fit the wants and aspirations of the brand’s target consumers and have injected renewed consumer interest in the product line.

Disney's Sun Pals skincare (USA)

The 6-oz squeezable bottles feature PETG heat-shrinkable film labels from Ameri-Seal, which are gravure-printed,

Zest body wash (USA)

The curvaceous package shape repositions Zest in the body wash and shower gel category.

Johnson & Johnson skincare ointment (USA)

a satin-matte coating to highlight graphics and the product description

Coppertone sunblock (Brazil)

Broken seal visualized, better design & grip

Agility Sports Nascar sunblock (USA)

a 'tottle' - the combination of a tube and a bottle creating an eliptically shaped container.