Faber-Castell pencil (Brazil)

Its exclusive and functional design was developed to easily stand-up on the desk, guaranteeing better pencil organization and color selection.

XBox Jade Empire game (USA)

The paper is lacquer-coated, micro-embossed, and metallized to impart the holographic effect.

Bag-in-Barrel wine (Czech Republic)

New barrel shape based on bag-in-box principle.

Glomma Papp medical deposit (Norway)

The carrying is made so that it is impossible to make contact with waste inside.

Campbell's Select soup (USA)

Aseptic soups in cartons that carry a shelf life of nine to 12 months

LeanCuisine frozen dinner (USA)

a distinctive palette of colors, succulent product photography, icons, and lots of “white space” to communicate one message—tasty and healthful eating

Swiss Miss chocolate milk (USA)

The new package features an updated logo and stylish flavor bands, gold piping and flavor cues such as

DuPont Sweet 'n Easy tomatoes (USA)

On-the-go portability comes through a snap-fit top, hinged for easy reclosure.

Canandaigua Wine (USA)

wines in aseptic cartons with four varieties of its Vendange wines in 500-ml cartons with a resealable screw cap.

Nexium gastrointestinal medicine (USA)

AstraZeneca's Serialized Authentication Program. It's a two-pronged effort to protect drug products with unit-level serialized tamper-evident security seals (TESS) combined with unique carton numbers (UCN).

Legend of Kremlin vodka (Russia)

The “Legend of Kremlin” Folio has incorporated the main features of Russian heritage of XVII century and the Renaissance époque’s fonts

Honolulu Fish (USA)

A hologram on its shippers helps the Honolulu Fish Co. answer two challenges in marketing fresh fish. The first is to establish a brand identity, and the second is to keep fish as fresh as possible while it is air-freighted from Hawaii to the mainland.

Uno frozen pizza (USA)

new packaging that suggests an upscale version of an Uno restaurant takeout carton.

Tefft Cellars Wine (USA)

The two-ply, laminated wall structure improves compression strength and enables the cartons to hold up better when stacked during distribution and storage.

Walki Wisa microwave bread (UK)

The Walki Wisa 'Heat 'n Hold' packaging are specially made for stuffed baguettes and sausage rolls. The packaging is made of corrugated carton with on the inside a layer of susceptor. The material excists of metallized PET film.

Bombay Spirits gin (USA)

Inside the draped satin-lined, rigid carton was nestled a one-liter crystal bottle of the maker’s signature clear gin, two right-size bottles of vermouth, and a contemporary, polished stainless steel shaker.

Raw Seafoods Cape Cod seafood (USA)

Eight products in the line use trays laminated with a polyester film of thin patterned aluminum, which harnesses and controls microwave energy

Salheya olive oil (Germany)

The slender, oval-topped wooden box is as stunning as Cleopatra herself. Topped with a retractable, angular wood handle, the box is draped in a cross-patterned papyrus.

Three Thieves Bandit wine (USA)

The four-packs hold single serve aseptic cartons of Three Thieves' Bandit Cabernet and Bandit California Grigio wines with easy pull-off tabs.

Licores Artesanais Fog liquor (Brazil)

Packaging can convey product uniqueness as well as reinforce product positioning, such as premium, young, or trendy.

Cool Dog ice cream (USA)

economical and compact temperature-tracking device for sample boxes of its frozen, individually wrapped hot-dog-and-bun-shaped ice cream novelties.

Aptura light (Netherlands)

The packaging is highly effective in protecting the product, highly vulnerable lamps, with an absolute minimum of material.

Chapin garden spray (USA)

For consumers, the foam polypropylene handle makes carrying the containers easier.

Hill Station Ice Cream (USA)

Photography of handmade signs points travelers to nearby hill stations. Signposts emphasize grown-up adventure while tropical sky backdrops hint that unusual ice cream ingredients from the tropics await inside the tub.

Fast Franks hot dog (USA)

The tray's laminated quilts, or pockets, expand when exposed to microwave energy and provide closer contact with the food in the tray while heating it.

M-real Petöfi lightbulb box (Hungary)

Adjustable for the product size

Carrefour vegetables (France)

Carrefour debuts microwaveable vegetable tray

GE lightbulb (USA)

The new packaging and branding program takes the guesswork out of selecting GE's bulbs.

Frangelico liqueur (USA)

The pack displays warm, rich, deep tone-on-tone red, brown, and orange hues to capture the fun-loving, sophisticated consumer who appreciates and enjoys simple indulgence.

Emmi Schweiz AG ice cream (USA)

The shiny, metallic-looking sleeves are printed in gravure with bold graphics for added "pop."

Baker’s Secret Flexible

Second, Sharma says the die-cuts on both ends of the sleeve introduce a “try me” benefit to the package by exposing portions of the product to consumer inspection. This tactic enables consumers to “feel the quality” and may persuade them to select silicon