Sara Lee Ty-D-Bol tiolet cleaner (USA)

new packaging graphics signaling attributes such as “fresh” and “clean” have boosted market share and sales of its Ty-D-Bol toilet cleaner.

Procter & Gamble Tide detergent (USA)

P&G opted for a decorated cap with a shrink-sleeve label to attract consumers’ attention and to help them easily distinguish Tide with Febreze Freshness from other products in the Tide lineup.

Spray 'n Wash laundry cleaners (USA)

This bottle has two chambers and a complicated dispensing head that mixes the two liquids.

Oxi Clean “Toss-n-Go” detergent (USA)

A solid ball of detergent, Oxi Clean “Toss-n-Go” is no ordinary laundry product. Its packaging, a thermoformed clamshell inside a conical paperboard sleeve, is equally innovative.

Arm & Hammer Fridge Fresh air filter (USA)

air filters lets consumers know when a new indicator is needed.

Capture carpet cleaner (USA)

The closure, called the Rapper®, "provides easy, trouble-free convenience of controlled dispensing to our product

Method body wash (USA)

This distinctive tear-shaped PET bottle brought challenges to designer and manufacturer alike, yet it was on the shelf in no time.

Dial body wash (USA)

Sales growth will come to personal-care brands that not only offer a quality product but innovate through package design, the report says. Dial Corp. offers a recent example of a marketer doing just that by marketing body wash in gender-specific packaging

Method Oomp cleaners (USA)

The bottle shape’s visual appeal makes it a decorative piece on a counter—keeping branding in front of the consumer—and its “deeply dented” front- and back-label panels provide easier gripping.

Ultra Palmolive Dishsoap (USA)

A specially designed base cap and nozzle combine to direct water away from the dispenser ’ s contents. Both microbial build-up and “ watering ” of the product are reduced.

Remedent tooth whitener (USA)

The polypropylene film's surface layers provide inertness to peroxide. A core layer of cyclic olefin copolymer (COC) from Topas delivers additional chemical resistance and stiffness that gives the blisters textures.

Kimble hair products (USA)

"Soft-touch" HDPE bottles work in harmony with natural dispensing closures and sprayers, Hi-Gloss natural PP jars with closures, and a natural HDPE "push-up" wax stick.

Nivea skin cream (USA)

a carton that portrayed a luxurious look for its Nivea brand and win consumer attention in the crowded beauty care aisle.

Procter & Gamble Prestige Hugo Boss skincare (USA)

The cool, metallic, gray-blue package colors give the brand a fresh and clean look while the solid, brushed steel exudes masculinity

Unilever Lux shampoo (China)

The closure's challenging asymmetric design required a tapered lid with an oval-shaped contour.

Amenity men's products (USA)

It works quickly, minimizes product waste, extends product shelf life, holds up well during travel, and looks masculine.

Unilever Suave haircare (USA)

Suave’s redesign shows that cost savings don’t have to compromise consumer wants.

Zest body wash (USA)

The curvaceous package shape repositions Zest in the body wash and shower gel category.

Johnson & Johnson skincare ointment (USA)

a satin-matte coating to highlight graphics and the product description

OptiDisc dental polishing discs (USA)

The ring-type closure features tabs on the lid and container ring that lock together easily, even when handled repeatedly.