SuperCube ICI paints (USA)

Features an incorporated grid which serves as a built-in roller tray, allowing users to paint directly from the container with no waste or mess.

Texas Instruments calculator (USA)

Packaging acts as the cornerstone of a strategy to communicate product differences to customers and help them select the best product for their individual needs.

Golden Wonder’s Nik Naks chips (UK)

resealable snacking “pots.” They fit in car cup holders, guarding against product spills.

Long Tail Libations, Inc. Jekyll & Hyde liquor (USA)

The glass highlights and accentuates the product. When the bottles are together, you’ve got one whole with a billboard effect from the label.

Romanta confectionary (Ukraine)

It is made in colour offset seal with the use of metallised pantone, ultraviolet varnish and stamping by foil.

White Rock Pinnacle vodka (USA)

The PET bottle is tapered from the shoulder down to a footed base, and the plastic's blue hue closely resembles the color of the old bottle.

Hostess Twinkies (USA)

New imagery updates snack cake cartons

Apple IPod box (USA)

With the launch of the iPod nano model, Apple’s first-generation cube design gave way to a slick, ultra-slim, black package that features high-quality photography of the iPod unit on the front and back panels and a silver apple on the spine and cover.

Gerber baby soap (USA)

Convenience drives the package design, which includes a pump from Airspray International and a custom 250-ml bottle, and transparent blue overcap. The pump expels instant, creamy no-drip foam and requires one hand to operate.

Cadbury's chocolate (UK)

A redesign staged these components in a consistent hierarchy on the front panel of the package, enabling consumers to easily identify the cadbury family.

Heartland Spirits Mexx Mixx tequila drink (USA)

A liner inside the can helps provide a 19-month shelf life and strengthens the can.

Motorola Batteries (Singapore)

Domed clamshell shape “heroically” displays product through a sleeve cutout in the front of the package.

Xylos cologne (India)

Apart from rigid plastic printing with offset, another unique feature is that there is a reasonably heavy hot foil stamping coverage.

Wrigley Eclipse gum (USA)

gum is often a “stationary” storage item, especially in the car. Wrigley built on that and other findings, and has introduced the “Bigepak” under its Eclipse brand.

Coricidin cold symptom relief (USA)

The new packaging underscores the HBP acronym and improves shelf presence in the crowded cold remedy aisle.

Motorola phone accessories (USA)

A package from AGI Klearfold that combines a fold-over thermoformed tray slid inside a printed sleeve.

Arm & Hammer Fridge Fresh air filter (USA)

air filters lets consumers know when a new indicator is needed.

Hershey Ice Breaker mints (USA)

A full holographic blister card that leverages the brand equity of its Ice Breakers parent brand and that signals the product benefit.

Rivet phone accessories (USA)

The card positions full-color lifestyle photos into package layouts to showcase the brand “personality traits”: cool, core, and versatile.

Capture carpet cleaner (USA)

The closure, called the Rapper®, "provides easy, trouble-free convenience of controlled dispensing to our product

Lava liquid chocolate (USA)

The product comes in a stand-up, gusseted pouch that allows consumers to squeeze out the chocolate directly into their mouths.

Greenseas Chunky Tuna (Australia)

The 100% recyclable packaging, marketed with a “spork” attached, is designed for consumer convenience, easy portability, reclosability, shatter-resistance, lightness of weight, and shelf life up to 18 months.

Little Learners bug candy (USA)

The Little Learners Bug Catcher turns into a highly functional toy after the “dirt” and bug candy are consumed

NOKA chocolates (USA)

A decorative black-and-silver hinged carton with a telescoping lid makes the package a branded keepsake.

Raycious Foundation (Japan)

Though this compact is equipped with three mirrors, it is designed lightly and cutely small.

Round packaging (Germany)

The delivery form is flat and can be easily erected and formed into a round packaging, which can be opened in 2 halves

Method body wash (USA)

This distinctive tear-shaped PET bottle brought challenges to designer and manufacturer alike, yet it was on the shelf in no time.

Shiseido Aupres makeup (USA)

Store shelves offer plenty of opportunity to “break through the noise with quiet” by working toward package designs that are subtle yet sophisticated.

Dial body wash (USA)

Sales growth will come to personal-care brands that not only offer a quality product but innovate through package design, the report says. Dial Corp. offers a recent example of a marketer doing just that by marketing body wash in gender-specific packaging

Gilette Venus razor (USA)

packaging color and graphics communicating the exhilaration of transformation and personal empowerment

Haal Verpakkingen soap (Holland)

The clarity of the PET provides a view of the dispenser pump while also adding depth to the graphic design on the container.

Method Oomp cleaners (USA)

The bottle shape’s visual appeal makes it a decorative piece on a counter—keeping branding in front of the consumer—and its “deeply dented” front- and back-label panels provide easier gripping.

Schick razors (USA)

Includes a lidding film that consistently adheres to and peels from a thermoformed tray holding the razors.

Kleenex tissue (USA)

innovative oval carton eases mobility and car cup-holder use

Kleenex Ovals tissue (USA)

innovative oval carton improved the brand’s holiday sales

Ultra Palmolive Dishsoap (USA)

A specially designed base cap and nozzle combine to direct water away from the dispenser ’ s contents. Both microbial build-up and “ watering ” of the product are reduced.