Snickers Candy Bar (USA)
Summary: What makes the Snickers dual logo bar wrapper so unique is that the UPC is printed in the transverse direction (TD) and there is print copy located in the eyetrack. Source: Flexible Packaging Association
This enables the consumer to view print copy from every angle. These developments resulted in a package which met the brand’s need but did not compromise UPC integrity or packaging line speed. The ability to increase branding “real estate” on a package will be significant to brand managers across the industry. For more information contact Dan Kearny, Bemis Flexible Packaging-Milprint Division, (920) 527-2300, firstname.lastname@example.org.
Bemis Flexible Packaging - Milprint Division
Silver Award Winner - Technical Innovation
Source: Flexible Packaging Association