C:EHKO hairspray can (Germany)

Perfect, photorealistic print quality in brilliant colours; no edges tangible; blank brushed aluminium of the can looks like foil blocking

Carrefour vegetables (France)

Carrefour debuts microwaveable vegetable tray

Catdaddy moonshine (USA)

The amber glass on the 750-mL bottle’s domed neck flows downward into a ridge to emulate a moonshine jug.

Nine Vines Rose wine (USA)

The bottles feature a long body, deep punt in the bottom of the bottle and flint-hued glass to highlight the wine's quality and vibrant pink color.

GE lightbulb (USA)

The new packaging and branding program takes the guesswork out of selecting GE's bulbs.

Frangelico liqueur (USA)

The pack displays warm, rich, deep tone-on-tone red, brown, and orange hues to capture the fun-loving, sophisticated consumer who appreciates and enjoys simple indulgence.

Emmi Schweiz AG ice cream (USA)

The shiny, metallic-looking sleeves are printed in gravure with bold graphics for added "pop."

Baker’s Secret Flexible

Second, Sharma says the die-cuts on both ends of the sleeve introduce a “try me” benefit to the package by exposing portions of the product to consumer inspection. This tactic enables consumers to “feel the quality” and may persuade them to select silicon

Seagram’s Coolers (USA)

discarded the brand’s iconic appearance and restaged the brand as Seagram’s Cooler Escapes, with more contemporary graphics

Pioneer Snacks sausage (USA)

Individual snack sticks rest unwrapped in a plastic jar with clear labels bearing bold color accents. The package imagery tells consumers the product is “hot.”

Pepperidge Farms Whims cookies (USA)

The container may be displayed either on its overcap or upside-down on its base. Graphics are printed in different directions on both primary canister panels to accommodate either type of display.

Chicken of the Sea tuna cup (USA)

consumers perceive cups as even more convenient and on-the-go than pouches, thus opening up a whole new usage occasion for tuna and salmon as eat-it-anywhere snacks.

Fruit Chillers sorbet (USA)

The packaging provides eight months of nonrefrigerated shelf life and also withstands the rigors of the freezer, where the product is frozen before being served.

Lily Sweet perfume (USA)

The packaging combines two circular shapes plus a delicate pastel shade of the perfume itself.

Black & Decker power tool (USA)

A growing challenge facing packagers today is creating a “billboard” on measured-purchase products that are displayed outside of the package.

Gibson's Finest whiskey (Canada)

labels create a cohesive family brand identity while also making identification of each vintage easier for consumers.

Daesang luncheon meat (South Korea)

For the closure—the peelable end piece—aluminum is bonded to a polypropylene sub-layer that is specifically designed to withstand the heat processing of the product.

Be Magic perfume (Mexico)

A new presentation with a highly complicated design of glass container that projects a different effect on every angle.

Sherwin-Williams paint (USA)

Sherwin-Williams Co. revolutionized packaging in a category with its user-friendly Dutch Boy "Twist & Pour" plastic, hand-held paint container.

Bosch fastening driver (USA)

Bosch maximized its small piece of shelf space by creating what Wilkinson describes as “on-tool P-O-P” (point-of-purchase).

Energizer batteries (USA)

pink batteries that hit Target shelves in October to coincide with National Breast Cancer Awareness Month.

Jose Cuervo tequila (USA)

The medallion is prominent on the gold-colored label bearing a black background for added depth.

Eastman Chemical cosmetics (USA)

A thick-walled resin that resembles glass is a trend toward materials that offer the upscale look of glass, without the cost.

Sherwin-Williams paint (USA)

With a built-in roller tray and an easy-open lid, the container eliminates the step of pouring paint into a tray prior to painting.

Oscar Mayer Deli Creations sandwiches (USA)

These sandwich components are grouped on the tray and placed in a sold unbleached sulfate paperboard carton that is litho-printed in seven colors and an overcoating for extra gloss to improve visibility in the store refrigerator case.

Texas Instruments calculator (USA)

Packaging acts as the cornerstone of a strategy to communicate product differences to customers and help them select the best product for their individual needs.

Golden Wonder’s Nik Naks chips (UK)

resealable snacking “pots.” They fit in car cup holders, guarding against product spills.

Long Tail Libations, Inc. Jekyll & Hyde liquor (USA)

The glass highlights and accentuates the product. When the bottles are together, you’ve got one whole with a billboard effect from the label.