Procter & Gamble Prestige Hugo Boss skincare (USA)

The cool, metallic, gray-blue package colors give the brand a fresh and clean look while the solid, brushed steel exudes masculinity

Unilever Lux shampoo (China)

The closure's challenging asymmetric design required a tapered lid with an oval-shaped contour.

Karl Knauer plagiarism prevention (Germany)

Multiple encryption of all codes within their own high-security data-centre and the personalisation of the packing itself by printing the codes onto the packages inline.

John Frieda Luminous color glaze (USA)

Enticing printed images and the gloss of the sleeves combine to convey the perception of a premium product.

Amenity men's products (USA)

It works quickly, minimizes product waste, extends product shelf life, holds up well during travel, and looks masculine.

Clean & Clear Morning Burst facewash (USA)

The clear packaging extols the product experience by emphasizing a bright, cheery orange color and bursting beads.

Unilever Suave haircare (USA)

Suave’s redesign shows that cost savings don’t have to compromise consumer wants.

Olay Daily Facial soap (USA)

On-the-go, and easy-to-use packaging has become prevalent over the last five years in snacks and, more recently, ready-to-serve meals that also carry a message of “better-for-you.”

Biore face cleanser (Japan)

This pump makes a whipped and bouncy lather which cannot be achieved by using hands.

Bosch screwdriver (Germany)

it’s a sturdy tool-storage unit designed to reflect the product quality.

Herbal Essences hair products (USA)

The bottles’ unusual shape and the fusion of product and bottle color fit the wants and aspirations of the brand’s target consumers and have injected renewed consumer interest in the product line.

Disney's Sun Pals skincare (USA)

The 6-oz squeezable bottles feature PETG heat-shrinkable film labels from Ameri-Seal, which are gravure-printed,

Zest body wash (USA)

The curvaceous package shape repositions Zest in the body wash and shower gel category.

Johnson & Johnson skincare ointment (USA)

a satin-matte coating to highlight graphics and the product description

Coppertone sunblock (Brazil)

Broken seal visualized, better design & grip

Scene it trivia game (USA)

a packaging graphics initiative with the goal of helping consumers locate the right games for their specific needs.

Topps trading cards (USA)

The package uses bleached board from International Paper in a fold-over format that traps a plastic blister inside.

Domino sugar (USA)

The Yonkers, NY, marketer had added an HDPE canister to its line of sugar packaging

EuroPro toaster oven (USA)

Pushing the button activates a product message from a speaker behind a star-shaped die-cut, and it causes the lenticular image to vibrate.

Imperial sugar (USA)

pre-measured, 1-cup resealable containers assembled into three-packs and held together by a paperboard U-board and clear shrink film.

K'NEX toys (USA)

The imagery of a boy proudly holding his completed model provides the brand’s “wow” factor.

Dosepak pharmaceutical pack (USA)

Distributing prescription medications in specially designed blister packages rather than in bottles may increase the likelihood that medications will be taken properly

Hooked on Phonics toy kit (USA)

This entails precise hand packaging of dozens of component pieces in the same order into each sub-kit as well as the overall "suitcase" kit.

Necta Sweet sugar substitute (USA)

NSI Sweeteners makes its dispensing bottles of its Necta Sweet Sugar Substitute easier to operate by introducing a Flapper closure from Weatherchem.

Penn Sports HEAD tennis balls (USA)

tennis balls in full-body shrink sleeves from ITW Auto-Sleeve

McCormick Gourmet grinders spices (USA)

The glass-bottle grinders come in six product varieties and are packaged in France.

Target Wine Cube (USA)

Target addresses this issue with Wine Cube, a four-pack of single-serve 250-mL cartons inside a master carton

Barilla pasta sauce (Italy)

Secondary package stability is crucial for success in shrink-sleeve-bundling two or more products into multi-packs that won’t tip over or tear when handled.

Betty-Crocker's Decors sprinkles (USA)

A combination shrink label for Betty Crocker’s Decorating Decors line upgrades the brand image and enhances tamper evidence.

Hallmark ornaments (USA)

the collector value comes in the “label,” a festively decorated shrink sleeve.

Heinz soup (Japan)

A new take on bar codes and technology: Connect packaging and cell phones

Pampers Cruisers diapers (USA)

The cute, baby-like duck drew shoppers to the Pampers brand block while reinforcing the great fit of the diaper.

Campbell's soup (USA)

At Campbell, Rieth says, a process is in place for writing an effective creative brief. This process has led to the development of packaging for Soup At Hand and microwavable bowl meals.

Four Seasons lubricant (Australia)

Australia’s first glow-in-the-dark tube.

RID natural lice killer (USA)

A package that portrays the safe, non-toxic alternative method of lice removal, clearly distinguished from alternatives by the natural graphics

Moet Champaign ice bucket (USA)

an ice bucket bearing a false bottom that enables it to properly display the splits-, regular 750 mL-, and magnum-sized bottles of champagne in ice by rotating the bottle

Pasabahce tea set (Turkey)

The design that prevents contact of glasses to one another also prevents contact of saucers to glasses and to one another.

Blue Keld ice (UK)

resealable bags that guard against melting and product damage.

Bella Cucina antipasti sauce (USA)

decorative touches like the hand-applied pressure-sensitive paper label on the lid of 6-oz jars of its Piccolo Pomodoro with Tomato and Basil.

Süd-Chemie Dri-It humidity absorber (USA)

The pouch is PET/metallized PET/linear low-density polyethylene. The metallized-PET layer is gravure-printed in seven colors and gives the product shelf life exceeding two years.