Febreze spray (USA)

The bottle’s sculptural detail of blowing drapes communicates efficacy, fabric friendliness, and outdoor freshness. The swirling contour suggests the circulation of a revitalizing breeze.

Procter & Gamble Downy detergent (USA)

The handle, from PakTech, holds two 52-oz bottles of fabric softener and presents a more consumer-convenient package.

Office Max paper (USA)

reams of paper packaged in film wrap with a tear strip. Opening this package is akin to opening a pack of gum

MiCasa vegetables (USA)

Simplicity and clarity and warm colors are used to improve brand appeal in the hispanic market.

Febreze spray can (USA)

cans include a trigger and grip zone

Sara Lee Ty-D-Bol tiolet cleaner (USA)

new packaging graphics signaling attributes such as “fresh” and “clean” have boosted market share and sales of its Ty-D-Bol toilet cleaner.

Procter & Gamble Tide detergent (USA)

P&G opted for a decorated cap with a shrink-sleeve label to attract consumers’ attention and to help them easily distinguish Tide with Febreze Freshness from other products in the Tide lineup.

Spray 'n Wash laundry cleaners (USA)

This bottle has two chambers and a complicated dispensing head that mixes the two liquids.

Chapin garden spray (USA)

For consumers, the foam polypropylene handle makes carrying the containers easier.

Oxi Clean “Toss-n-Go” detergent (USA)

A solid ball of detergent, Oxi Clean “Toss-n-Go” is no ordinary laundry product. Its packaging, a thermoformed clamshell inside a conical paperboard sleeve, is equally innovative.

GE lightbulb (USA)

The new packaging and branding program takes the guesswork out of selecting GE's bulbs.

Baker’s Secret Flexible

Second, Sharma says the die-cuts on both ends of the sleeve introduce a “try me” benefit to the package by exposing portions of the product to consumer inspection. This tactic enables consumers to “feel the quality” and may persuade them to select silicon

Glidden paint container (USA)

The container permits do-it-yourselfers to mix, paint, and store paint in a single container.

Huber Verpackungen paint can (Germany)

The paint can with integrated brush stripper is an innovative advancement of a standard paint can, which should be awarded due to its novelty value and its high functionality.

Sherwin-Williams paint (USA)

Sherwin-Williams Co. revolutionized packaging in a category with its user-friendly Dutch Boy "Twist & Pour" plastic, hand-held paint container.

Sherwin-Williams paint (USA)

With a built-in roller tray and an easy-open lid, the container eliminates the step of pouring paint into a tray prior to painting.

WD-40 (USA)

A revamped 12-oz steel can with a permanently attached, built-in straw tube.

SuperCube ICI paints (USA)

Features an incorporated grid which serves as a built-in roller tray, allowing users to paint directly from the container with no waste or mess.

Capture carpet cleaner (USA)

The closure, called the Rapper®, "provides easy, trouble-free convenience of controlled dispensing to our product

Depend absorbent products (USA)

The new packaging for Depend features revamped graphics that respond to consumers’ requests for a more discreet and informative package that connects with them as still-very-active individuals

Leisure Time spa products (USA)

The blow-molded bottles are screen-printed using a custom metallic, pearlescent, platinum ink. When exposed to light, the bottle texture resembles bubbles and reinforces the brand’s cleanliness attribute

Haal Verpakkingen soap (Holland)

The clarity of the PET provides a view of the dispenser pump while also adding depth to the graphic design on the container.

Method Oomp cleaners (USA)

The bottle shape’s visual appeal makes it a decorative piece on a counter—keeping branding in front of the consumer—and its “deeply dented” front- and back-label panels provide easier gripping.

Tuf trash bags (USA)

The carton structure is a clay-coated newsback SBS printed flexographically in seven colors plus an aqueous coating.

Swiffer carpet cleaner (USA)

A carton bearing a curved, die-cut window to provide a view of the carpet sweeper and four cleaning cartridges inside the package.

Kleenex tissue (USA)

innovative oval carton eases mobility and car cup-holder use

Kleenex Ovals tissue (USA)

innovative oval carton improved the brand’s holiday sales