XBox Jade Empire game (USA)

The paper is lacquer-coated, micro-embossed, and metallized to impart the holographic effect.

Deutschsee fish (Germany)

This internationally patented freshness packaging is created to portray the premium fresh fish filets as the very best the Seven Seas can offer.

Honeycomb paper (China)

When it is made of medium density fibreboard with a honeycomb core, it can bear 5 tons weight of goods under dynamic scale

Campbell's Select soup (USA)

Aseptic soups in cartons that carry a shelf life of nine to 12 months

LeanCuisine frozen dinner (USA)

a distinctive palette of colors, succulent product photography, icons, and lots of “white space” to communicate one message—tasty and healthful eating

Galaxy hot chocolate (UK)

The hermetic container protects the chocolate’s delicate flavor and prevents the powdered mix from clumping.

Cryovac® saddle poultry (USA)

The Cryovac® saddle pack poultry package for fresh chicken parts utilizes a unique non-barrier rollstock thermoform material to create multiple portions in a saddlebag configuration.

Canandaigua Wine (USA)

wines in aseptic cartons with four varieties of its Vendange wines in 500-ml cartons with a resealable screw cap.

Procter & Gamble Downy detergent (USA)

The handle, from PakTech, holds two 52-oz bottles of fabric softener and presents a more consumer-convenient package.

Office Max paper (USA)

reams of paper packaged in film wrap with a tear strip. Opening this package is akin to opening a pack of gum

Nexium gastrointestinal medicine (USA)

AstraZeneca's Serialized Authentication Program. It's a two-pronged effort to protect drug products with unit-level serialized tamper-evident security seals (TESS) combined with unique carton numbers (UCN).

Honolulu Fish (USA)

A hologram on its shippers helps the Honolulu Fish Co. answer two challenges in marketing fresh fish. The first is to establish a brand identity, and the second is to keep fish as fresh as possible while it is air-freighted from Hawaii to the mainland.

Febreze spray can (USA)

cans include a trigger and grip zone

Uno frozen pizza (USA)

new packaging that suggests an upscale version of an Uno restaurant takeout carton.

Tefft Cellars Wine (USA)

The two-ply, laminated wall structure improves compression strength and enables the cartons to hold up better when stacked during distribution and storage.

Bombay Spirits gin (USA)

Inside the draped satin-lined, rigid carton was nestled a one-liter crystal bottle of the maker’s signature clear gin, two right-size bottles of vermouth, and a contemporary, polished stainless steel shaker.

Raw Seafoods Cape Cod seafood (USA)

Eight products in the line use trays laminated with a polyester film of thin patterned aluminum, which harnesses and controls microwave energy

Salheya olive oil (Germany)

The slender, oval-topped wooden box is as stunning as Cleopatra herself. Topped with a retractable, angular wood handle, the box is draped in a cross-patterned papyrus.

Three Thieves Bandit wine (USA)

The four-packs hold single serve aseptic cartons of Three Thieves' Bandit Cabernet and Bandit California Grigio wines with easy pull-off tabs.

Spray 'n Wash laundry cleaners (USA)

This bottle has two chambers and a complicated dispensing head that mixes the two liquids.

Licores Artesanais Fog liquor (Brazil)

Packaging can convey product uniqueness as well as reinforce product positioning, such as premium, young, or trendy.

Cool Dog ice cream (USA)

economical and compact temperature-tracking device for sample boxes of its frozen, individually wrapped hot-dog-and-bun-shaped ice cream novelties.

Aptura light (Netherlands)

The packaging is highly effective in protecting the product, highly vulnerable lamps, with an absolute minimum of material.

Chapin garden spray (USA)

For consumers, the foam polypropylene handle makes carrying the containers easier.

Fire Water cinnamon schnapps (USA)

A full-body shrink label provides the canvas for White Rock Distilleries to convey the “hot” in its Fire Water cinnamon schnapps.

Hill Station Ice Cream (USA)

Photography of handmade signs points travelers to nearby hill stations. Signposts emphasize grown-up adventure while tropical sky backdrops hint that unusual ice cream ingredients from the tropics await inside the tub.

Fast Franks hot dog (USA)

The tray's laminated quilts, or pockets, expand when exposed to microwave energy and provide closer contact with the food in the tray while heating it.

M-real Petöfi lightbulb box (Hungary)

Adjustable for the product size

Carrefour vegetables (France)

Carrefour debuts microwaveable vegetable tray

Catdaddy moonshine (USA)

The amber glass on the 750-mL bottle’s domed neck flows downward into a ridge to emulate a moonshine jug.

Cryovac vegetables (USA)

Vacuum skin packaging conforms to the product improving merchandising appeal and shelf life, especially for difficult-topackage produce such as asparagus, green beans and broccoli.

GE lightbulb (USA)

The new packaging and branding program takes the guesswork out of selecting GE's bulbs.

Frangelico liqueur (USA)

The pack displays warm, rich, deep tone-on-tone red, brown, and orange hues to capture the fun-loving, sophisticated consumer who appreciates and enjoys simple indulgence.

Emmi Schweiz AG ice cream (USA)

The shiny, metallic-looking sleeves are printed in gravure with bold graphics for added "pop."

Baker’s Secret Flexible

Second, Sharma says the die-cuts on both ends of the sleeve introduce a “try me” benefit to the package by exposing portions of the product to consumer inspection. This tactic enables consumers to “feel the quality” and may persuade them to select silicon

Hershey's Banzai energy ice cream (USA)

Banzai Energy Ice is packaged in a 4-oz solid bleached sulfate squeeze tube form Solo Cup Co. The tube is a departure from the market leaders' energy drinks in 8.5-oz aluminum cans.

Pepperidge Farms Whims cookies (USA)

The container may be displayed either on its overcap or upside-down on its base. Graphics are printed in different directions on both primary canister panels to accommodate either type of display.

Fruit Chillers sorbet (USA)

The packaging provides eight months of nonrefrigerated shelf life and also withstands the rigors of the freezer, where the product is frozen before being served.

Black & Decker power tool (USA)

A growing challenge facing packagers today is creating a “billboard” on measured-purchase products that are displayed outside of the package.

Daesang luncheon meat (South Korea)

For the closure—the peelable end piece—aluminum is bonded to a polypropylene sub-layer that is specifically designed to withstand the heat processing of the product.