Target ClearRX pharmaceutical bottle (USA)

color-coded rings on the bottles and easy-to-read labels with a logical hierarchy of information,

Galaxy hot chocolate (UK)

The hermetic container protects the chocolate’s delicate flavor and prevents the powdered mix from clumping.

Febreze spray can (USA)

cans include a trigger and grip zone

Tefft Cellars Wine (USA)

The two-ply, laminated wall structure improves compression strength and enables the cartons to hold up better when stacked during distribution and storage.

Mazola Pure oil (USA)

The package design, on a aluminum aerosol container from CCL Container, conveys the product attributes—pure aroma and taste.

Oxi Clean “Toss-n-Go” detergent (USA)

A solid ball of detergent, Oxi Clean “Toss-n-Go” is no ordinary laundry product. Its packaging, a thermoformed clamshell inside a conical paperboard sleeve, is equally innovative.

Emmi Schweiz AG ice cream (USA)

The shiny, metallic-looking sleeves are printed in gravure with bold graphics for added "pop."

Golden Wonder’s Nik Naks chips (UK)

resealable snacking “pots.” They fit in car cup holders, guarding against product spills.

White Rock Pinnacle vodka (USA)

The PET bottle is tapered from the shoulder down to a footed base, and the plastic's blue hue closely resembles the color of the old bottle.

Wrigley Eclipse gum (USA)

gum is often a “stationary” storage item, especially in the car. Wrigley built on that and other findings, and has introduced the “Bigepak” under its Eclipse brand.

Capture carpet cleaner (USA)

The closure, called the Rapper®, "provides easy, trouble-free convenience of controlled dispensing to our product

Axe body spray (USA)

Their expectations for a product that really delivers an experience are met by a design that is striking

Little Learners bug candy (USA)

The Little Learners Bug Catcher turns into a highly functional toy after the “dirt” and bug candy are consumed

Kimberly-Clark Huggies baby wash (USA)

"grippable" bottle with a large lid that mom can manipulate in one hand while holding the baby with the other hand at bath time.

Method body wash (USA)

This distinctive tear-shaped PET bottle brought challenges to designer and manufacturer alike, yet it was on the shelf in no time.

Shiseido Aupres makeup (USA)

Store shelves offer plenty of opportunity to “break through the noise with quiet” by working toward package designs that are subtle yet sophisticated.

Dial body wash (USA)

Sales growth will come to personal-care brands that not only offer a quality product but innovate through package design, the report says. Dial Corp. offers a recent example of a marketer doing just that by marketing body wash in gender-specific packaging

Haal Verpakkingen soap (Holland)

The clarity of the PET provides a view of the dispenser pump while also adding depth to the graphic design on the container.

Method Oomp cleaners (USA)

The bottle shape’s visual appeal makes it a decorative piece on a counter—keeping branding in front of the consumer—and its “deeply dented” front- and back-label panels provide easier gripping.

Kleenex tissue (USA)

innovative oval carton eases mobility and car cup-holder use

Skin Medica skincare (USA)

Enough commonality in package size and function requirements was found to significantly minimize the number of package components, enabling SkinMedica to develop custom packaging for its skin-care products within budget.

Foxy tanning ointment (USA)

The label is decorated with a fabric-style PlushPrint material that emphasizes the effect of using the tanning product inside the package.

Unilever Lux shampoo (China)

The closure's challenging asymmetric design required a tapered lid with an oval-shaped contour.

John Frieda Luminous color glaze (USA)

Enticing printed images and the gloss of the sleeves combine to convey the perception of a premium product.

Amenity men's products (USA)

It works quickly, minimizes product waste, extends product shelf life, holds up well during travel, and looks masculine.

Unilever Suave haircare (USA)

Suave’s redesign shows that cost savings don’t have to compromise consumer wants.

Herbal Essences hair products (USA)

The bottles’ unusual shape and the fusion of product and bottle color fit the wants and aspirations of the brand’s target consumers and have injected renewed consumer interest in the product line.

Disney's Sun Pals skincare (USA)

The 6-oz squeezable bottles feature PETG heat-shrinkable film labels from Ameri-Seal, which are gravure-printed,

Zest body wash (USA)

The curvaceous package shape repositions Zest in the body wash and shower gel category.

Johnson & Johnson skincare ointment (USA)

a satin-matte coating to highlight graphics and the product description

Agility Sports Nascar sunblock (USA)

a 'tottle' - the combination of a tube and a bottle creating an eliptically shaped container.

Penn Sports HEAD tennis balls (USA)

tennis balls in full-body shrink sleeves from ITW Auto-Sleeve

Four Seasons lubricant (Australia)

Australia’s first glow-in-the-dark tube.

4C bread crumbs (USA)

Refreshing canister graphics help reintroduce the long-time product’s benefits to diet-conscious consumers.

Heinz fridge fit ketchup (USA)

H.J. Heinz created a more hand- and space-friendly bottle called Fridge Door Fit, and increased ketchup consumption 68% in the past year

Heinz sauces (USA)

The selected brand identity, which includes the packaging, is unmistakably Heinz.

Nestlé hot chocolate syrup (USA)

This distinctive chocolate syrup bottle resulted from Nestle's requirement that new packaging ideas be ownable for the company.

Earth Tone garden care (USA)

The company selected three heat-shrunk, full-sleeve PETG labels from Seal-It, a division of Printpack, reverse-printed in eight colors.

Preen garden supplies (USA)

The package’s new shape holds 20% more product volume—7 lb, 8 oz—than the previous package without changing the footprint size. Yet the bottle conforms to 11” package height restrictions of some retailers.