Hertog ice cream (The Netherlands)

Hertog ice cream is packed in transparent, elliptical, white plastic boxes with full colour labels attached according to the in-mould labelling proces

Gerber baby soap (USA)

Convenience drives the package design, which includes a pump from Airspray International and a custom 250-ml bottle, and transparent blue overcap. The pump expels instant, creamy no-drip foam and requires one hand to operate.

Cadbury's chocolate (UK)

A redesign staged these components in a consistent hierarchy on the front panel of the package, enabling consumers to easily identify the cadbury family.

Motorola Batteries (Singapore)

Domed clamshell shape “heroically” displays product through a sleeve cutout in the front of the package.

Wrigley Eclipse gum (USA)

gum is often a “stationary” storage item, especially in the car. Wrigley built on that and other findings, and has introduced the “Bigepak” under its Eclipse brand.

Yosha! MoMints (USA)

a pocket-size foil pouch containing a tube that holds eight gelatin capsules filled with flavored liquid.

Godiva chocolates (USA)

These chocolates harken on the brand’s iconic horse-riding figurehead. The gold-stamped figurehead is the center of attention on the carton’s minimalist yet elegant design.

Motorola phone accessories (USA)

A package from AGI Klearfold that combines a fold-over thermoformed tray slid inside a printed sleeve.

Arm & Hammer Fridge Fresh air filter (USA)

air filters lets consumers know when a new indicator is needed.

Hershey Ice Breaker mints (USA)

A full holographic blister card that leverages the brand equity of its Ice Breakers parent brand and that signals the product benefit.

Rivet phone accessories (USA)

The card positions full-color lifestyle photos into package layouts to showcase the brand “personality traits”: cool, core, and versatile.

Godiva truffles (USA)

Tied up in a brown bow, the rich chocolate color of the two-piece, rigid carton, provides a tasteful background for the gold foil embossing of the Godiva emblem.

Capture carpet cleaner (USA)

The closure, called the Rapper®, "provides easy, trouble-free convenience of controlled dispensing to our product

Ferrand Landy Cognac (France)

Landy Cognac bottles are delivered with a security label developed by ArjoWiggins Security and printed on an ultrafragile surface called Synthetic Tamper Evident Security (STES), produced from polyethylene film.

Axe body spray (USA)

Their expectations for a product that really delivers an experience are met by a design that is striking

Lava liquid chocolate (USA)

The product comes in a stand-up, gusseted pouch that allows consumers to squeeze out the chocolate directly into their mouths.

Greenseas Chunky Tuna (Australia)

The 100% recyclable packaging, marketed with a “spork” attached, is designed for consumer convenience, easy portability, reclosability, shatter-resistance, lightness of weight, and shelf life up to 18 months.

Cover Girl’s Outlast makeup (USA)

A durable, double-hinge, dual-dispensing closure is the functional and aesthetic star of the obelisk-shaped container

Lacvert compact (Korea)

Slim, compact, simple and easy are the key words of this design. Easy in handling and opening. Slim and simple in looks.

Little Learners bug candy (USA)

The Little Learners Bug Catcher turns into a highly functional toy after the “dirt” and bug candy are consumed

Pola beauty cream (Japan)

The bottle is ideally weighted and pleasant and easy to hold. The surface relief depicts the image of a 1/f fluctuation wave pattern

Kimberly-Clark Huggies baby wash (USA)

"grippable" bottle with a large lid that mom can manipulate in one hand while holding the baby with the other hand at bath time.

NOKA chocolates (USA)

A decorative black-and-silver hinged carton with a telescoping lid makes the package a branded keepsake.

Nonstop blister candy (Norway)

The packaging solution mixes the best of pharmaceutical blister solution into a food convenience consumer solution.

Raycious Foundation (Japan)

Though this compact is equipped with three mirrors, it is designed lightly and cutely small.

Sigpack Pull pack chocolate (Switzerland)

Holding the product in one hand, you use your other hand to pull on the seal fin along the shorter edge of the packaging.

Smashbox cosmetics (USA)

transparent, “smoky” black bubble pouches from Polyair to complement the brand’s “funky” color scheme.

Method body wash (USA)

This distinctive tear-shaped PET bottle brought challenges to designer and manufacturer alike, yet it was on the shelf in no time.

Depend absorbent products (USA)

The new packaging for Depend features revamped graphics that respond to consumers’ requests for a more discreet and informative package that connects with them as still-very-active individuals

Shiseido Aupres makeup (USA)

Store shelves offer plenty of opportunity to “break through the noise with quiet” by working toward package designs that are subtle yet sophisticated.

Dial body wash (USA)

Sales growth will come to personal-care brands that not only offer a quality product but innovate through package design, the report says. Dial Corp. offers a recent example of a marketer doing just that by marketing body wash in gender-specific packaging

Gilette Venus razor (USA)

packaging color and graphics communicating the exhilaration of transformation and personal empowerment

Leisure Time spa products (USA)

The blow-molded bottles are screen-printed using a custom metallic, pearlescent, platinum ink. When exposed to light, the bottle texture resembles bubbles and reinforces the brand’s cleanliness attribute

Haal Verpakkingen soap (Holland)

The clarity of the PET provides a view of the dispenser pump while also adding depth to the graphic design on the container.

Mentholatum Natural Ice lipbalm (USA)

Glossy, full-body PVC shrink labels provide multiple marketing benefits while decorating plastic tubes of Mentholatum Co.’s Natural Ice brand