Swiss Miss chocolate milk (USA)

The new package features an updated logo and stylish flavor bands, gold piping and flavor cues such as

Office Max paper (USA)

reams of paper packaged in film wrap with a tear strip. Opening this package is akin to opening a pack of gum

Uno frozen pizza (USA)

new packaging that suggests an upscale version of an Uno restaurant takeout carton.

Sara Lee Ty-D-Bol tiolet cleaner (USA)

new packaging graphics signaling attributes such as “fresh” and “clean” have boosted market share and sales of its Ty-D-Bol toilet cleaner.

Tefft Cellars Wine (USA)

The two-ply, laminated wall structure improves compression strength and enables the cartons to hold up better when stacked during distribution and storage.

Delicato Family Vineyards wine (USA)

Consumer preference for premium wines in convenient packaging is going to continue to drive the market for the foreseeable future

Fast Franks hot dog (USA)

The tray's laminated quilts, or pockets, expand when exposed to microwave energy and provide closer contact with the food in the tray while heating it.

Inglenook wine (USA)

The new look is more in line with consumers' expectations for the brand, which went from trendy and contemporary to a classic and traditional appeal that implies heritage, trust, and dependability.

Nine Vines Rose wine (USA)

The bottles feature a long body, deep punt in the bottom of the bottle and flint-hued glass to highlight the wine's quality and vibrant pink color.

Starbucks Coffee Liqueur (USA)

This brown glass bottle combines shapes and flavors to take brands beyond their former borders. With its broad shoulders, the tapered bottle resembles a cocktail shaker.

Fruit Chillers sorbet (USA)

The packaging provides eight months of nonrefrigerated shelf life and also withstands the rigors of the freezer, where the product is frozen before being served.

Jose Cuervo tequila (USA)

The medallion is prominent on the gold-colored label bearing a black background for added depth.

Oscar Mayer Deli Creations sandwiches (USA)

These sandwich components are grouped on the tray and placed in a sold unbleached sulfate paperboard carton that is litho-printed in seven colors and an overcoating for extra gloss to improve visibility in the store refrigerator case.

Long Tail Libations, Inc. Jekyll & Hyde liquor (USA)

The glass highlights and accentuates the product. When the bottles are together, you’ve got one whole with a billboard effect from the label.

La Benedicta cider liqueur (USA)

Not only does our aluminum bottle present a great on-premise package for beachside parties, it also contains 'black light' graphics that glow under the ultraviolet lights used in many popular bars

White Rock Pinnacle vodka (USA)

The PET bottle is tapered from the shoulder down to a footed base, and the plastic's blue hue closely resembles the color of the old bottle.

Hostess Twinkies (USA)

New imagery updates snack cake cartons

Apple IPod box (USA)

With the launch of the iPod nano model, Apple’s first-generation cube design gave way to a slick, ultra-slim, black package that features high-quality photography of the iPod unit on the front and back panels and a silver apple on the spine and cover.

Coricidin cold symptom relief (USA)

The new packaging underscores the HBP acronym and improves shelf presence in the crowded cold remedy aisle.

Glengoyne whiskey (Scotland)

The contoured bottle visually signals the brand's craftsmanship and improves on the formerly flat-surface bottle.

Kush Herbal Tonic cognac (USA)

The contemporary cognac flavor and distinctive frosted bottle, bearing a starburst pattern on the label, target urban consumers seeking a memorable spirit at a club or to enhance their personal collection of spirits.

Woodford Reserve Derby bourbon (USA)

Woodford Reserve Distillery found an innovative way to leverage its sponsorship of the Kentucky Derby through packaging.

Boru Vodka (USA)

Castle Brands is reintroducing the brand in a crystal clear bottle and design, from Claessens International, that retains the brand's black-and-silver palette while adding a more contemporary look.

NOKA chocolates (USA)

A decorative black-and-silver hinged carton with a telescoping lid makes the package a branded keepsake.

Dial body wash (USA)

Sales growth will come to personal-care brands that not only offer a quality product but innovate through package design, the report says. Dial Corp. offers a recent example of a marketer doing just that by marketing body wash in gender-specific packaging

Haal Verpakkingen soap (Holland)

The clarity of the PET provides a view of the dispenser pump while also adding depth to the graphic design on the container.

Kleenex Ovals tissue (USA)

innovative oval carton improved the brand’s holiday sales

Skin Medica skincare (USA)

Enough commonality in package size and function requirements was found to significantly minimize the number of package components, enabling SkinMedica to develop custom packaging for its skin-care products within budget.

Hope Forever Blossoming vase (USA)

Flat plastic pouch turns into a decorative and sturdy vase when filled with water.

Heinz fridge fit ketchup (USA)

H.J. Heinz created a more hand- and space-friendly bottle called Fridge Door Fit, and increased ketchup consumption 68% in the past year

Bush's Baked beans (USA)

The dispenser carton provides a compelling billboard for wraparound graphics that give Bush Brothers pallet displays presence on all four sides—a priority for club stores.

Earth Tone garden care (USA)

The company selected three heat-shrunk, full-sleeve PETG labels from Seal-It, a division of Printpack, reverse-printed in eight colors.

SKF grease (USA)

Upon learning that an inferior grade of its high-performance grease was being sold in illegally copied cans, the company began searching for something to add to its authentic cans that would be difficult to counterfeit.