Procter & Gamble Tide detergent (USA)

P&G opted for a decorated cap with a shrink-sleeve label to attract consumers’ attention and to help them easily distinguish Tide with Febreze Freshness from other products in the Tide lineup.

Spray 'n Wash laundry cleaners (USA)

This bottle has two chambers and a complicated dispensing head that mixes the two liquids.

Oxi Clean “Toss-n-Go” detergent (USA)

A solid ball of detergent, Oxi Clean “Toss-n-Go” is no ordinary laundry product. Its packaging, a thermoformed clamshell inside a conical paperboard sleeve, is equally innovative.

Gerber baby soap (USA)

Convenience drives the package design, which includes a pump from Airspray International and a custom 250-ml bottle, and transparent blue overcap. The pump expels instant, creamy no-drip foam and requires one hand to operate.

Body Shop soaps (USA)

Classic packaging designs are resurfacing in some categories to make new products look old and attract consumers through nostalgia.

Kimberly-Clark Huggies baby wash (USA)

"grippable" bottle with a large lid that mom can manipulate in one hand while holding the baby with the other hand at bath time.

Method body wash (USA)

This distinctive tear-shaped PET bottle brought challenges to designer and manufacturer alike, yet it was on the shelf in no time.

Dial body wash (USA)

Sales growth will come to personal-care brands that not only offer a quality product but innovate through package design, the report says. Dial Corp. offers a recent example of a marketer doing just that by marketing body wash in gender-specific packaging

Haal Verpakkingen soap (Holland)

The clarity of the PET provides a view of the dispenser pump while also adding depth to the graphic design on the container.

Method Oomp cleaners (USA)

The bottle shape’s visual appeal makes it a decorative piece on a counter—keeping branding in front of the consumer—and its “deeply dented” front- and back-label panels provide easier gripping.

Ultra Palmolive Dishsoap (USA)

A specially designed base cap and nozzle combine to direct water away from the dispenser ’ s contents. Both microbial build-up and “ watering ” of the product are reduced.

Kimble hair products (USA)

"Soft-touch" HDPE bottles work in harmony with natural dispensing closures and sprayers, Hi-Gloss natural PP jars with closures, and a natural HDPE "push-up" wax stick.

Nivea skin cream (USA)

a carton that portrayed a luxurious look for its Nivea brand and win consumer attention in the crowded beauty care aisle.

Procter & Gamble Prestige Hugo Boss skincare (USA)

The cool, metallic, gray-blue package colors give the brand a fresh and clean look while the solid, brushed steel exudes masculinity

Unilever Lux shampoo (China)

The closure's challenging asymmetric design required a tapered lid with an oval-shaped contour.

Amenity men's products (USA)

It works quickly, minimizes product waste, extends product shelf life, holds up well during travel, and looks masculine.

Olay Daily Facial soap (USA)

On-the-go, and easy-to-use packaging has become prevalent over the last five years in snacks and, more recently, ready-to-serve meals that also carry a message of “better-for-you.”

Herbal Essences hair products (USA)

The bottles’ unusual shape and the fusion of product and bottle color fit the wants and aspirations of the brand’s target consumers and have injected renewed consumer interest in the product line.

Zest body wash (USA)

The curvaceous package shape repositions Zest in the body wash and shower gel category.