Yoplait 360 Yogurt (Israel)
Summary: Yoplait 360 bottle. Source: Worldstar Awards 2007
The bottle has an inert hole specifically intended to contribute to its height, thus enabling the bottle to appear higher yet to maintain a 100 ml required capacity. In addition, the bottle represents an innovative and unique appearance - "look"- on the marketing shelf.
Source: Worldstar Award Winner 2007, World Packaging Organisation, Israel Star