Synergy V3 Dietary Supplements (USA)

From TheDieline.com:

In my opinion, it is a vast improvement. While the original packaging is not terrible, the new design ties all three products together nicely, while each one is unique in its own right. The full shrink sleves look much more premium than the old labels, and the branding is cohesive and clean. Your thoughts?

Comments:

"Moxie Sozo did an absolutely phenomenal job!
From large to small changes with the shrink sleeves coming up higher, the details (down to the subtle dotted background and gradients), and the cohesive branding- the V3 Synergy logo even! Great work!
Moxie's portfolio is impressive- this is a great addition to their Wilde & Greene design (my favorite of theirs) and Alem International collateral/illustrations. An incredible inspiration! Dieline, thank you for featuring this packaging."

"These three items were introduced to the product line at different times, and are now being marketed together as a synergistic "V3" solution. These products are derived from natural sources, and the formulations were developed in-house. I agree that the designer deserves an award!!!"

"The thing that strikes me about the new designs is how delicate they appear, especially by comparison to the older designs (which seem almost too aggressive). The new packaging is warm and inviting in shape and overall tone, and visually much clearer, far less cluttered, and (most imprtantly) easier to read than the original."

"Oh my goodness, WHAT a change! What a staggering improvement. Give the guy that initiated this re-design a raise! I agree with Yael, that they no longer look like the typical health supplement packages. They could now be called beautiful in their own right, and as Andrew says, they're wonderfully cohesive as a line. LOVE. IT."

"This redesign is incredibly effective!

First of all - the look breaks away from the nondescript health supplement look. The premium, and almost beautiful, approach elevates the collection to the level of health-as-a-lifestyle statement. This is paradigm-changing and I'm sure will influence the supplemental food/nutrient category. It would be interesting to know if part of the redesign strategy includes having this product appeal to a broader market. I can see this working equally well in a health food store as a Whole Foods supermarket.

I wouldn't be surprised if we see this winning some design awards, too!

(Another detail I've noticed is the use of fruits and other natural plant images combined in the symmetrical illustrations. This is absent from the original designs (save for little fruit icons). It seems to communicate that the products are directly derived from natural fruits/plants. I am curious if that's indeed the case.)"

"A definite improvement! I'm really liking the illustrations as well as the patterning all over the containers. The old products barely look like they're the same brand. "

"beautiful! im enjoying the illustration and everything else about it"

"The old ones look like they were completely different brands. Was it actually that the company acquired three different manufacturers?"

Year: 2008
Source: The Dieline.com: The Package Design Blog