Polaris Industries motor oil (USA)

Polaris Industries Inc. leverages shape to create distinctive bottles commemorating its 50th anniversary. The 32-oz containers are shaped like all-terrain vehicles and snowmobiles to coincide with Polaris’ release of limited-edition ATV and snowmobile models.

The bottles are pearlescent gold HDPE and bear custom four-color, pressure-sensitive labels. Polaris selected the bottle stock and design in working with Lubrication Technologies Inc., its motor oil manufacturer and packager; Berlin Packaging; and Berlin’s Studio 111 Design agency.

Polaris says the cost of producing the bottles is 8–12% higher than for its regular motor oil packaging, but the distinctive package designs are popular with collectors.

Source: Shelf Impact! Oct 2005