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Anheuser-Busch Michelob beer (USA)
Summary: Breweries are trending toward offering more specialty and craft-style beers that showcase flavor varieties and quality taste. Source: Shelf Impact!
A-B bottles signal product craftsmanship
Breweries are trending toward offering more specialty and craft-style beers that showcase flavor varieties and quality taste. Two recent examples earned Anheuser-Busch Companies, St. Louis, MO, a 2007 Glass Packaging Institute Clear Choice Award.
One is Michelob Amerbock, served in a pub-style, contemporary glass bottle to communicate the upscale, rich qualities of the beer. The bottle manufacturer is Saint-Gobain Containers.
Intended for sharing, Michelob Celebrate is packaged in elegant, 24-oz custom glass bottles from Saint-Gobain Containers and O-I. The bottles feature refined pressure-sensitive labels.
Source: Shelf Impact! June 2007
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Full size:
1050x1400
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