Arla Ko Milk (Sweden)

The brand includes the following assortments; Milk, Soured Milk, Yoghurt, Cream, Creme Fraiche and Cheese.

The challenge with this assignment was to strengthen the brand, make a vitalization and develop a stronger, more modern and pure design concept and a flexible design
system. A system that takes in consideration the brands history and the assets in the present design and optimize the relation between the strong symbol (cow) and the
Arla master brand. It was also important to create a strong element for the ecological products within the assortment and to explore the possibility to combine the new identity with the classic well-established design element for the Swedish consumer - the stripes.

Entrant: Identity Works
Silver Pentaward

Year: 2007
Source: Pentawards Packaging Design Competition