Oronoco Rum (Brazil)

Oronoco is a distinctive rum imported from Brazil that challenges traditional
notions of rum. The package communicates Brazilian provenance through the
map design embossed in leather. The slender bottle shape and cap design
communicates masculinity in the premium rum category. The most innovative
feature of the package is the embossed leather wrap. The technical challenge
was to find the correct type of material as well as an adhesion method.
Worldstar 2006 winner. Diageo Plc • United Kingdom
Phone: +44 1279 713405 • Fax: +44 1279 713444
E-mail: mark.harrison@diageo.com
www.diageo.com

Source: Worldstar 2006 winner