Black Dog Scotch (India)
Summary: Black Dog is the most expensive Scotch available in Inida. Source: Worldstar Awards 2002
Black Dog is the most expensive Scotch available in India. This carton was
earlier printed on foil and laminated to board that made it a very costly affair.
ITC came out with a solution that helped the customer to reduce cost
substantially and also provided a lot of value addition on the carton. The carton
is a combination of gravure and offset printing. The brand is first printed by
gravure on metallised polyester white back board. It is then printed by offset.
To enhance the gloss a UV varnish coating is provided.
ITC Ltd • India
Phone: +91-44-4343585 • Fax: +91-44-4355509
Source: WorldStar Award Winner 2002, World Packaging Organisation, Indiastar Award