Long Tail Libations, Inc. Jekyll & Hyde liquor (USA)
Summary: The glass highlights and accentuates the product. When the bottles are together, you’ve got one whole with a billboard effect from the label.
Unlike its namesake duo, complementary glass bottles for two-part Jekyll & Hyde distilled beverages have produced good results in test marketing at retail outlets.
The curvaceous glass bottles are from O-I. Both bottles hold 750 mL, with one clear glass bottle showing the deep-red, 60-proof raspberry-flavored Jekyll, the other revealing the black, 80-proof Hyde, a black molasses-tasting product. When a bartender pours each into a shot glass, Hyde floats on top of Jekyll due to differing product viscosities and the amount of sugar in each.
Jekyll & Hyde was developed by Long Tail Libations, Inc., an Anheuser-Busch subsidiary. Designed for on-premise sales, “the bottles are made specifically so you can nest them on a back bar so consumers can see them,” says Mic Zavarella, Director of Innovation at Long Tail Libations. “The glass highlights and accentuates the product. When the bottles are together, you’ve got one whole with a billboard effect from the label.”
Spear supplies the plastic labels, printing them in seven colors. Topping the bottles are screw-top aluminum closures from Alcoa.
Source: Shelf Impact! Aug 2006