Mac Baren Pipe Tobacco (Denmark)

The purpose of the packaging is to differentiate the products and create a new
dimension within the segment of pipe tobacco. So far the pipe tobacco has been
sold either in tins or in tobacco pouches of plastic. The new packaging is a
FrontFlute® wrapping, visible single flute, with a paper/aluminium bag inside.
The new packaging is sold in 4 variants, they differ from other offers on the
shelves and break with the expectations of the consumers.

Kappa Dansk Kraftemballage • Denmark
Phone: +45 79 337933 • Fax:
E-mail: erik.dyhr.thomsen@kappapackaging.com

Year: 2002
Source: Worldstar Award Winner 2002, World Packaging Organisation, Scanstar, Denmark