Old Navy Men's Briefs (USA)

Summary: To bring a cohesive brand message and energy to the Old Navy customer, in-house art director Jason Rosenberg set out to design entirely new creative that would work hand in hand with a new packaging architecture. Source: Jason H. Rosbenberg

The goal was to clarify the voice of men’s Old Navy basics and raise the product to a higher level in the marketplace.

Year: 2007
Designed by: Jason H. Rosenberg

Date: 03/25/2007

Full size: 2200x2236

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Old Navy Men's Briefs (USA)