Cap'n McCain's Cereal (USA)

From TheDieline.com:

The boxes are highly detailed with fun copy/content on all 6 sides, including a colophon. They were offset printed on a 24pt Carolina CS1 - super high quality. Each one is individually embossed on the top with an individual number / 500. They come sealed with the cereal inside, and are selling quickly.

The illustrations are by Ben Tegel and Brian Romero. Jonathan Mann did the jingle. Caren Alpert completed the photo shoots. Jenn Shreve was in charge of copy. General Printing manned the press. MacFadden & Thorpe assisted with design.

Comments:

"I meant to comment on this the other day when I wrote about cereal boxes, but your write-up has much more info and photos than I could offer.

As a branding geek, I look at these and think how powerful Obama's brand identity and overall visual style has become — it even works on cereal boxes! McCain's, however, doesn't seem exciting enough for this particular project. Instead, he gets a plain red box — perhaps a subconscious affirmation that his graphical chops are clearly lacking.

And of course we should all pause for a moment to think of how perverse it is that we are commoditising a human being and that Political candidates are "packaged" like corn flakes.

All in good fun."

"Omg too funny. I love this. And to Prescott's point, I agree that the Obama box has stronger identity and ties in well with his campaign visuals. To me that is just another argument for my theory/observation that Obama has a younger, more creative following than McCain does. (Which may or may not mean anything...) That said, these are both pretty amusing!"

"Of course the Obama box has stronger ties with his campaign, it was made by Obama supporters. If you look at the McCain box, it has a link to Obama's website "voteforchange"."

"I think these boxes are pretty equal. Practically everyone in the creative fields, for whatever reason loves Obama, so naturally they're going to think the Obama box is better. McCain's box looks more convincing on the back as opposed to Obama's where it looks like a giant ad."

Year: 2008
Source: The Dieline.com: The Package Design Blog