Yosha! MoMints (USA)

Yosha! Enterprises, seeking structural packaging inspiration for liquid mints, found it in the cosmetics aisle. The company’s approach takes two forms: First, a pocket-size foil pouch containing a tube that holds eight gelatin capsules filled with flavored liquid. Second, a “super tube” variety pack containing 15, eight-count tubes.

Zaunscherb Marketing drove the new design. Flex-printed foil pouches come from InterPac. Clear tubes with polypropylene caps from Petro Packaging address retailer demand for more dynamic packaging in category planograms.

Source: Shelf Impact! March 2005