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LeanCuisine frozen dinner (USA)
Summary: a distinctive palette of colors, succulent product photography, icons, and lots of “white space” to communicate one message—tasty and healthful eating
Wallace offers Nestlè’s Lean Cuisine as an example. The brand of prepared frozen dinners uses a distinctive palette of colors, succulent product photography, icons, and lots of “white space” to communicate one message—tasty and healthful eating—on its cartons.
Source: Shelf Impact! Nov 2005
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Full size:
1050x1050
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