LaBriute Self-Heating Meal (USA)

Summary: A line of self-heating meals that require no refrigeration or external heating element. A chemically-activated patented tray (like those used in the military) quickly and effectively heats up the meal inside the box. Source: Yael Miller

The redesign of this packaging line required a brand identity update and packaging graphics overhaul. The end result was an attractive design that also conveyed key benefits of the product in a much more effective way. The product's sell-through rate increased exponentially after the launch of the new design.

Year: 2007
Designed by: Yael Miller

Date: 10/28/2007

Full size: 2286x2475

last

first

last

first

Please visit these related packaging, design and automation Web sites
Shelf Impact! - Strategies for successful package design and marketing Greener Package - Knowledge exchange for sustainable packaging Packworld.com - News and information on packaging machinery, packaging materials, and packaging suppliers Healthcare Packaging - News, trends and analysis of pharmaceutical packaging plus biologics, medical devices, and nutraceuticals	PackagingJobsOnline.com - Leading place for packaging jobs On The Edge - An independent blog on packaging automation and leadership featuring Keith Campbell PackagingAutomation.net - Packaging machinery automation trends Automationworld.com - Intelligence on manufacturing automation trends.

Language

LaBriute Self-Heating Meal (USA)