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LaBriute Self-Heating Meal (USA)
Summary: A line of self-heating meals that require no refrigeration or external heating element. A chemically-activated patented tray (like those used in the military) quickly and effectively heats up the meal inside the box. Source: Yael Miller
The redesign of this packaging line required a brand identity update and packaging graphics overhaul. The end result was an attractive design that also conveyed key benefits of the product in a much more effective way. The product's sell-through rate increased exponentially after the launch of the new design.
Year: 2007
Designed by: Yael Miller
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Full size:
2286x2475
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