Heinz Meatballs (USA)

From TheDieline.com:

...or any changes at all!) but this little number by Cowan has snuck in some humorous little touches with some rather non-P.C Meatballs packaging... ahem, sometimes the idea is all in the copy...

Comments:

"With all due respect, I'll believe it when I see it on the shelf. :)"

"heh, a doubter eh? well, I promise you, in the UK, it's out there.
:)"

"Humorous (and ballsy)... but to whom are they trying to appeal to here? To Mum making a nice lunch for her kids? Is she supposed to think, “Yes, I'll serve my little ones Big Saucy Bangers and Red Hot Balls?” Or is the appeal of this product supposed to be more subliminal in her case?"

"I'd buy it just for their risk taking! Though I think something like this will go over much better in British culture, than American."

"...because it uses a certain amount of witt?
I have a strange inkling the product is aimed at the younger male student market, But personally I certainly think it makes for an amusing read whilst those saucy little sausages are being heated up!... ahem"

"I think the UK market is just more liberal than the US. And while the US consumer might appreciate the humor, the management is likely to be too nervous to implement it.

As for heating up the saucy sausages... we'll just leave that comment alone! (But perhaps you should do their advertising!)"

Year: 2008
Source: The Dieline.com: The Package Design Blog