|
Barilla pasta sauce (Italy)
Summary: Secondary package stability is crucial for success in shrink-sleeve-bundling two or more products into multi-packs that won’t tip over or tear when handled.
Secondary package stability is crucial for success in shrink-sleeve-bundling two or more products into multi-packs that won’t tip over or tear when handled. In Italy, a metal twist-open lid provides the structural stability that enables Barilla’s to bundle two glass jars of Restaurant Creation sauces in a shrink sleeve.
Giuseppe Concari, Barilla Technical Packaging Manager, says the specially designed lid, from Crown Closures Europe enhances package stability on grocery shelves, Additionally, the lid provides the following packaging enhancements:
1. It allows two sauce jars to be stacked, forming a distinctive hourglass-shaped, dual-container package.
2. By packaging each sauce in separate jars, Barilla ensures that the integrity of each delicate ingredient is maintained until consumer use.
3. The package provides the convenience of complementary sauces.
4. The package shape allows easy gripping and safe handling.
5. It improves the seal safety on the jars.
Source: Shelf Impact! Sept 2005
|
Full size:
1976x3576
|