Citrus Magic Air Fresheners (USA)

Citrus Magic products are made with 100% natural ingredients and offer superior quality and results that outperform the competition. By getting design down to the core essence of Citrus Magic brand, the packaging design firm Tridimage was able to create an ownable design solution that conveys a single clear message to the consumers. The Tridimage team felt that new and loyal consumers should feel—through the packaging—like they are taking home something magical. Tridimage crafted an engaging story for Citrus Magic that is all about the magic that is behind their unique products. Magic is the art of performing illusions that amaze by achieving something impossible with common elements, just like this brand's formulas. Tridimage decided that each product's package would feature a different magic act performed with ordinary citrus fruits as a powerful and ownable visual metaphor of Citrus Magic brand's attributes and values.

Year: 2008
Designed by: Tridimage