Ariel-Viakal Cleaner (Greece)

Flexibility to create this specific special pack in the store and differentiate the
customer significantly (carrefour, champion) vs. competition even at a store
level.
Drive consumption by offering a very handy customized special pack (easy for
the customer to understand the offer and buy the product. No need to create
extra manufacturing codes. Less logistic implications for both customer and
manufacturer.

P. Karfopoulos – D. Papadouli • Greece
Phone: 003 210 940 8780 • Fax: 003 210 9408780
E-mail: papakarF@otenet.gr

Year: 2004
Source: WorldStar Award Winner 2004, World Packaging Organisation, Greek Stars, Greece