Twist Sponge (USA)

From TheDieline.com:

The embossed, cut-outs are cute and tie into the circle design near the logo. I never thought sponges could be so appealing. The cool thing is the packaging can be cut and folded into a birdhouse!

Comments:

""ok - nice, but birdhouse have nothing in common wit sponge"

yes it does: Take something from nature...return something to nature....all in the flow of the food chain...love it!"

"ok - nice, but birdhouse have nothing in common wit sponge"

"This is so wonderfully brilliant. They want me to make what with the packaging? Oh, yes please!"

Year: 2007
Source: The Dieline.com: The Package Design Blog