Vicious fishing line (USA)

Add-ons extend fishing carton's value
JBS Fishing wanted a carton for its Vicious Ultimate fishing lines that would increase filling output, because the product is loaded by hand. The company also needed a more water-resistant carton.
Working with Rex Corp., JBS achieved a package design that incorporates the convenience of a line cutter and a grommet - a hole in the carton reinforced with a hard ring - for continuous line feed, without damaging the carton.
By utilizing high-gloss UV coating and introducing the add-ons, JBS achieves the extra benefit of extended brand recognition, because the carton is now usable throughout the product's life cycle. The package won a 2007 Paperboard Packaging Council Gold Award.

Source: Shelf Impact! June 2007